SEO stands for Search Engine Optimization. SEO helps you to rank as high as possible on search engine result pages (SERPs). There will be more traffic on your site if you have a high rank on search engines like Google/Yahoo/Bing etc. Following are the two types of SEO.
- ON-page SEO – Techniques applied ON the website for the purpose of getting high rank of your website pages i.e. page titles, internal linking, meta tags & descriptions etc.
- OFF-page SEO – Techniques applied OFF the website for the purpose of getting high rank of your website pages i.e. Social Bookmarking, Article Submission, Directory List, etc.
So, here we are discussing On Page SEO which will help you to get high rank of your pages on search engines. On-Page Search Engine Optimization
- Page Titles
Your all pages & posts must have its own unique title and further, the title should be the main keyword for that post. For e.g. if you write a post on topic ‘’Weight gain home remedy’’, you must write ‘’Home remedy for weight gain’’ in your title. ()
- Meta Descriptions
When your page gets listed, Meta descriptions are used by search engines. If you want an edge over others then you must include Meta description for your pages and posts as many people do not write Meta descriptions. Further, Meta description should be specified keyword related to your content for e.g. if we continue with the above
Example of ‘’Weight gain home remedy’’ you can include keywords like ‘’pure ayurvedic’’, ‘’100% effective’’ etc.
- Meta Tags
Meta tags play an important role for achieving higher rank of your posts and pages in SERP. You must include important keywords related to your content in the Meta Tags.
Example: if you have written content on ‘’Weight gain home remedy’’ then you may write ‘’ayurvedic’’, ‘’medicine’‘, ‘’weight gain’‘, ‘’home remedy’’ etc. keywords in the Meta Tags.
- URL Structure
Your URL must be friendly to search engine i.e. it must be shorter and should include keywords related to your posts/pages. It will definitely benefit your posts in terms of better crawling. For e.g. Seokhazana.org/seoonpagetechniques is a way better URL than Seokhazana.org/1550/1440/seoonpagetechniques.
- Body Tags (H1, H2, H3, H4, etc.)
For reader’s convenience and for better crawling you must break your content in paragraphs and smaller sections. You can separate paragraphs by giving heading H1, H2, H3 tags etc. Use H1 tag for highly important paragraph and for subsequent paragraphs, you can use H2 onwards tags in their descending priority basis.
- Keyword Density
Do you know, using repetitive keywords in your content may shuffle your website towards Ban by search engine? Please note that your keyword density must not be more than 5% and yes of course you can use different words that have same meaning and for that you must have good vocabulary.
- Image SEO
Images create a good impact on readers and help to improve your site SEO. You should give relevant titles to the image related to your content title and for this you may use Alt Text and Descriptions for same.
- Internal Linking
Linking are of two types first is Internal linking and second is External linking. Giving links inside your website’s pages is called internal linking and placing links on other websites is called external linking. In this content we are discussing about internal linking. Benefits of internal linking
- Your site will get better crawling as it allows the search engines to find all of your pages.
- Website’s visitors will easily find your other content as well and navigate around your website.
- Relevancy of your page will increase which in turn help your page in getting higher google page rank.
Further internal linking can be done by many methods, here we are focusing on two main methods i.e. content links and permanent navigation links. Links that are placed inside your posts which navigates the visitor to your other pages on your site is called content links.
It is a set of instructions which guides the visiting robots like spiders for what they can index or cannot index on your web pages. Please ensure that created file must be placed in root directory of your web. You can use the keywords in the following way: Example:
Block all web crawlers from all content
Block a specific web crawler from a specific folder
Block a specific web crawler from a specific web page
You must create xml sitemap so that search engines can crawl your website’s pages.
Example : www.seokhazana.org/sitemap.xml